![](http://derenrice.com/cdn/shop/files/About_Alegria_9_1_1296x_007513b9-1e9c-4ef3-b798-ae66c440c742.webp?v=1710569881&width=668)
ABOUT US
Our story began in 2016 in a small workshop in the outskirts of Madrid. With only one sewing machine and a lot of ideas, our brand was born. Our passion for unique design, simplicity and colours brought our vision, and products, to life.
Our products bring together a research for new materials and the idea of making products for humans, not for genders. We believe in quality, care, and creating unique products that everyone can enjoy.
Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.
You daily needs make your endless Deren Rice.
A bag is a tool when it serves a purpose. When it takes care of the day-to-day, and adapts to your ever-evolving routine. Our result appears organically: when the inside shapes the beauty of the outside.
A bag is a tool when its value is not tied to seasons or trends. The focus has to be timeless, in terms of both the design and the quality of the materials.
![](http://derenrice.com/cdn/shop/files/GREEN_FAMILY_1.jpg?v=1710570295&width=1830)
A BAG IS A TOOL. ALWAYS BORN OUT OF NECESSITY.
![](http://derenrice.com/cdn/shop/files/detail-dr.jpg?v=1710058702&width=1707)
TRUE USEFULNESS.
We seek to be useful. Useful for you, useful for the planet, and useful for all humankind.
That’s why we accurately classify our products by the size of the tools they are suited to. At Deren Rice, the form will always follow the function.
We don’t ascribe gender to our accessories. Deren Rice is for anyone, no matter their sexual orientation or gender definition. It couldn’t be otherwise.
![](http://derenrice.com/cdn/shop/files/BOOKBAG_D6_ROYAL_1.jpg?v=1711210857&width=2832)